Car manufacturer market share by region

Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company to its market and its competitors. Market share is the number one health indicator for your company. If it is flat or - worse yet - falling, you have a serious problem on your hands. Market share is a relative measurement against external benchmarks. Market share tells us how we are doing relative to our competition.

Market share is not dependant on the cost of the products servicing that market. Market share is why software developers often create programs for the Mac as an afterthought. Every new gadget, game, or application that comes out is pretty much always developed for the PC first and then ported to the Mac later, if at all. Market share is really going to break down by region and niche in the business. If you take a look at US markets outside of NY or LA, then there's been a big shift to FCP in production companies that own their editing gear, small editing boutiques and indie filmmakers.

Market share is most meaningful in a relative sense; that is, when a company compares the market share it commands to the percentage held by its largest competitors.

Sales of the iPhone have surpassed all other smartphone platforms in the United States since its debut last year. While it hasn't had much traction outside the U.S. Sales in both the US and the world market were up, though the actual trends were mixed. According to Gartner, US sales grew at a sluggish 3.5 percent, or half of what was originally predicted for the quarter. Sales of GM pickups and SUVs plummeted, leaving GM with 19.3 percent of the market—less than a single point above Toyota. And GM recently announced it will close four plants and curtail production of light trucks by about 40 percent.

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Increased market share is not always the best solution for businesses. It might not be profitable if it is associated with expensive advertising or a big price decrease. Increasing market share is one of the most important objectives used in business . The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy .