No Cost Invention Infomercials

Advertising aside, personal communication is moving into the realm of video with video e-mail, video instant messaging and video blogging. It is estimated that there are currently in the neighbourhood of 50 billion e-mails sent everyday. Advertise and put your customers' affiliate websites into rotation, so they can make some sales. For some strange reason I have yet to ever see a commercial advertising your car network to people or a commercial for Don Lapre's Greatest Vitamins in the World!

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Television infomercials have generated numerous multi-million and even some billion dollar plus products in the exercise and fitness idioms. CelebDirect anticipates that the Muscle Flex(TM) will be a giant hit with an audience that is looking for a new, dependable and fun way of in-home exercise. Television infomercials have generated numerous multi-million and even some billion dollar plus products in the exercise and fitness idioms. CelebDirect anticipates that the Muscle Flex™ will be a giant hit with an audience that is looking for a new, dependable and fun way of in-home exercise. Television options are limited. Then, there he is: A man in an immaculate suit, smiling with too many teeth and gushing about investment secrets that will make you billions of dollars in the real estate market.

Businesses will do anything to get a little piece of that Google magic. I can see management consultants coming into companies and saying, "What's with this toilet paper in the restrooms? Businesses with products that don't change much over time can more easily recover the cost of making an infomercial because they can produce just one and use it for years. But the infomercials for some businesses have a much shorter shelf-life because the footage is constantly becoming outdated (the car dealership, for example).

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Successful one-step-offer infomercial products have always been an elite group characterized by uniqueness (Flowbee Haircutter), ability to demonstrate (juicers), mass appeal (get-rich-quick schemes), vanity appeal (cosmetics, diets, exercise), and high margins (minimum 5-to-1, retail price to cost of goods). Very few products meet these criteria and virtually no major brands do. Successful infomercials rely on a visible spokesperson to both vouch for the product and sell it. And while celebrity endorsements can give your product instant cache, you do not need a famous spokesperson in order to succeed.

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They're not going to build muscle, but they'll make you stronger if you're at a fairly low starting point. They're all here in delightful soft focus, like a class reunion on Quaaludes ("So you went to prison? That's beautiful, man ."), and for the first half of nearly all the discs, you'll be listening in bliss, reclining in the easy chair of familiar ooze (Air Supply, Christopher Cross, Gino Vanelli) or thrilling to the comfort of slightly forgotten mellow gold (Robert John, Paul Davis, and other men with two first names).